Magazine Strategic Development Study
The editorial team of a large circulation magazine wanted to explore ways to expand and sustain engagement with readers. We identified elements that spark a connection and differentiate the magazine from competitive titles.
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Employee Online Community
A large CPG company wanted to implement an employee-based online community focused on innovation and idea generation. We successfully designed, built, launched and sustained the community. Due to its success, the parent company expanded it to include nearly 200,000 employees.
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Search Engine Usability
Most online shoppers now have upgraded browser versions and can benefit from more advanced interactive technology. The Company sought to incorporate more dynamic elements into its online shopping search assistant product. We identified refinements needed to make the new technology usable.
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