“Historically we expended a great deal of effort qualitatively and quantitatively “listening to our consumer.” We benefitted from these insights but felt that this was just not good enough: that we were just scratching the surface of understanding the emotional import of our brands in our readers’ lives. We wanted and needed more.
There truly are times when there are no “words” to describe how one feels. To this end, Deb has been our steadfast partner through the years in developing ever more intimate methods to enable us not just to “know” how our readers feel but to actually “feel” what our readers feel.

This ability to empathize with our readers provides a much deeper appreciation for the benefits we deliver and the way we deliver them. We learn a lot about ourselves as well in the process. These insights provide immeasurable benefit to both our readers and to those responsible for the care and nurturing of our brands.
Deb is able to unearth complex emotional insights and to translate them into clear, actionable outputs; a rare gift among even the best qualitative researchers.”

Terry Campion
Director of Research
Condé Nast Publications, Inc.