Deb McDonald
Over the past sixteen years Deb has bridged the divide between companies and their public by articulating the consumer perspective.
A talent for listening and observing coupled with her ability to deliver strategic insights sets Deb apart and is the foundation of her success.
Since founding McDonald Consulting in 2001, Deb has thrived in uncharted waters and built a solid stable of clients.
As a strategic director at Cheskin, Deb distinguished herself as a market researcher and co-authored, Trust in the Wired Americas, an international study of web trust in North and South America. She was also the principal researcher and author of a study of Women Entrepreneurs published in January, 2000.
She conducted extensive qualitative fieldwork at TATTOO Brand Consulting as the Director of Consumer Contact.
Deb’s consistent focus on consumers was nurtured by her academic work in social science research at UC Berkeley, where she earned a Bachelor of Arts degree in Sociology and a Master’s in Social Welfare, Management and Planning. After completing her graduate studies, she spent three years working in the field of public health research, specifically the epidemiology of substance abuse.
Before that she was a singer and sax player in an all-girl rock band. Deb is based in San Francisco.
Brian Schulz
Brian Schulz brings fifteen years of marketing expertise to McDonald Consulting. He has mastered the back-end operations for online community management as well as data coding and a broad range of project management responsibilities.
Brian has a background in database marketing where he successfully executed fundraising campaigns in the nonprofit sector, sharpening his skills in client management, statistical analysis, and budgeting. He is a strategic thinker. Plus, he has a wicked sense of humor and stays cool in a crunch.
He holds a Bachelor of Arts degree in International Studies from Earlham College in Richmond, Indiana.
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Our extended team is comprised of a cross-disciplinary network of professionals including:
- Quantitative partners
- Second moderators
- Software engineers
- Graphic designers
- Recruiters
- Transcribers
- Videographers
- Usability lab facilities
- Data analysts
- Content analysts
We will assemble a team tailored to your specific project needs.